Health tech
From brand awareness to measurable ROI
The largest provider of talking therapy services to the NHS, Ieso Digital Health wanted to raise its profile across the disparate NHS market.
“Sarah brought drive and impetus to several projects aimed at raising the profile of the organisation and individuals within it. She combines expertise with an engaging approach to deliver results. These contributions have significantly raised our profile in national newspapers, magazines and within our sector.”
Nii Lante Wallace-Davies – Ieso Digital Health
Process
Repositioning, messaging and content audit
We ran a B2B messaging workshop to find the differentiators and hero messages. We audited Ieso’s content assets to discover what was missing from the brand story and then mapped content to the different stages of a customer journey.
Brand journalism
We proactively hunted thought leadership, case study and news angles throughout Ieso by building relationships with sales, science, data teams and therapists. This company-wide insight gave us the ability to create powerful stories that connected the business to the therapists and the patients. We then created content to appeal to customers and target the press.
Media relations
Using the content and stories we generated, we were able to pitch for news and features across B2B, national and consumer press. In just six months this generated over 100 published pieces.
Brand publishing
With so much content we proposed Ieso’s own magazine series to use as a sales tool. The bi-monthly Ieso Insights was praised by NHS leadership and distributed to all regions with a stamp of approval.
Impact
Ieso is well on the radar of all NHS regions and growing faster than ever. The sales team is using the literature to open doors.
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