Health Technology
Launching a new digital therapeutics brand
This new digital therapeutics development programme needed a name, a presence and a launch.
“Working with Sarah has been a great experience. She’s impressively quick to understand your message, including the more subtle elements, and immensely helpful in fine-tuning it for different audiences. I was particularly impressed by her wide set of skills, ranging from strategic thinking to day-to-day execution, and by her ability to pick up quite complex technical concepts and turn them into easy to communicate messages. I cannot recommend them warmly enough!”
Valentin Tablin – Eight Billion Minds
Process
Naming and positioning
We ran a discovery interview series and messaging workshop to delve into the purpose, mission and vision of this new brand and create a compelling story. The brand name Eight Billion Minds encompassed the vision of resolving the mass global problem.
New presence
The new brand identity encompassed the talking and brain elements of the Eight Billion Minds proposition. A simple website and social media presence were created to complement the look and feel.
Launching
The founder was coached in public speaking before the launch event series. This included presentations at DTx East, Ted Med, and TEDxNatick Talks and gave enormous gravitas to the new brand story.
International PR and communications
A news and thought leadership PR programme focused on Eight Billion Minds target audience in the US. The campaign was a huge success and resulted in over 30 press hits.
