We are Resolut
resolute | ˈrɛzəluːt |
adjective
admirably purposeful, determined, and unwavering: he was resolute in his fight to uphold liberal values.
Sitting at a kitchen table in a country house in Westbourne, two creative, free-thinking individuals chewed that fat about wanting to break away from the traditional agency machine. We dreamt of a place where we could do our best work; impactful work that would change the perception of marketing and PR while changing the perception of the companies we chose to work for. With authenticity and passion at our core, and a desire to help organisations put their campaigns where their claims are, we came together to combine our creative skills and offer an integrated approach to PR and marketing that evokes belief.
We’re new, and we’ve got fresh ideas.
Our manifesto
We believe the future of marketing lies in a fusion of meaningful editorial and powerful visual design; practices that continue to be treated as separate entities, despite the term integrated being bandied about for years. Cohesion in these creative disciplines results in more effective communication of a company’s brand values and provokes higher audience engagement. It’s time to bring down the barrier between people who tell stories visually and verbally.
In the search for measurable ROI, companies are fast falling out of love with media relations; instead turning to thought leadership in social media campaigns and “added value” gated content. It’s understandable. Getting press coverage is hard, and its value is hard to prove. But journalist interest marks the bar of a campaign’s captivation potential. If a story doesn’t resonate with the editor of a publication favoured by a mutual target audience, it won’t pull much punch on social media or as a whitepaper download either. The result is just noise, and lately, that noise has grown louder.
We create campaigns that articulate clear purpose and change-inciting opinion through powerful words embedded in well-designed visual content.
We believe that by taking a brand journalism approach to create campaigns that audiences can relate to, and even get behind, organisations can do more than just get content downloads. They can evoke belief. And therein lies the true power of PR.
We are Resolut.
